Jack is Back….

I’m excited to be part of the re-launch of Jack Wolfskin into the Canadian marketplace…If you were around the Outdoor industry 10 years ago you would most likely remember the ‘paw’ and the Jack Wolfskin name.  Well it is returning to Canada with a soft launch for FW ’12 then a full launch in SS ’12 with items from all 3 of the JW categories – apparel, equipment and footwear.

Stay up to date with some of the locations that you will be able to find your old favorite ‘Jack’ products this fall….




a few picture from trip to head office in Germany


Jack Wolfskin is among the leading providers of functional outdoor clothing, footwear and equipment in Europe and the largest franchisor in the German specialist sports retail market. There are more than 400 franchise stores and 4,000 sales locations throughout Europe and Asia. 
Founded 1981 in Frankfurt, Jack Wolfskin has its company headquarter today in Idstein in the Taunus region of Germany and employs more than 430 employees. 

Jack Wolfskin products are characterised by a high degree of functionality, user-orientation and innovation. Jack Wolfskin has successfully launched a wide range of new materials and products and holds multiple patents for clothing, backpack and tent technologies. Take pleasure in all products and truly feel  “At Home Outdoors.”